How to start an eCommerce business in Nigeria

Starting an eCommerce business in Nigeria is way easier than you think and it doesn’t require much of your time. You can sell what never you want, ranging from fashion, tech gadgets, electronics, etc.

Before we go on, let’s understand what eCommerce is. Ecommerce is defined as an electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

One advantages of small scale eCommerce is the fact that you can do it within the comfort of your home. You don’t need to rent a store for a start, your website serves as your store. You can display and all your products and the price, you can also promote your products on all social media reaching thousands of Nigerians in a day.

Let’s examine the step by step process of starting an eCommerce business in Nigeria.

1 – Determine what you want to sell.

The first question to ask yourself is, ‘What can I sell?’. The factors that will lead to the answer should be, is there a market for the product? if there is, how big is the market. Can you easily reach people that need these products? Do a little research on what people are selling the most of on social media and check how they are promoting it, don’t make a conclusion based on just one or two sellers, check about 10 sellers and note now observations.

2 – Choose a name for your store.

This is a very important part of your business. Your online store name set you apart and names you unique, so, choose it carefully. To choose a name, it can be related to what you have chosen to sell, say you want to sell just shoes, you can call your store ikeshoe.com or shoesatike.com but the most important point to remember when picking a name is to keep it simple and easy to remember.

3 – Design your online store.

Like I said earlier, your online store is similar to your brick and mortar store, it has to be beautiful, it has to look inviting and professional. This is why you need a professional website designer with experience in eCommerce. You should be able to accept payment online too. Contact us if you need help starting or rebranding your eCommerce business. Give your specification and we can also assist you in making decisions that will yield a maximum profit at the best price.

Your eCommerce store should be beautiful

4 – Source for products.

For products, you can buy them and keep them at home, determine the price and load your store with the products, you can also load your store with products you dont have at hand but you are sure yoiu will get and deliver them.

An alternative to getting products is to dropship, I will talk about it in a different post, keep following.

5 – Get a delivery company.

Yes, you will need to deliver products to your customers. All you have to do is reach an agreement with a trusted delivery company in your area when you get orders, they come to you to collect them and deliver them. For a start, you can choose to deliver once or twice a week. We currently have a lot of delivery companies in Lagos and around major cities in Nigeria, It should be easy to get one.

You should get a delivery company

6 – You will definitely need a marketing plan.

For a start-up, a marketing plan mustn’t be a 100 paged document. You can keep it simple like, knowing who your target customer is and how to get them, through what means can you get them, etc. You can use social media websites like Facebook, Instagram etc to reach people who have in the past shown interest in the kind of product you sell, this is the easiest way to make sales.

There you have it, the step by step way to start an eCommerce business in nigeria, feel free to leave quesions on the comment section below and for furthger inquires, chat with us using the chat icon on the right side of this page, thank you.

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